# FY1 S0 Junwon Story # Story This is the first story that we are publishing. We will publish a story every season to share with you what we are doing and why. For those of you who are already a part of our story, let this be a chance for us to celebrate what we were able to get done together and to discuss what we will do next. For the rest of you, I hope this will compel you to dream the same dream and join our story. If I fail to properly address an important matter, it means that I am a bad writer, not that the matter is not on our mind. I will not be perfect, but I promise you I will try my best. At every such opportunity, please lend us your wisdom and guide us to make good decisions so that we can advance faster towards making our dreams our reality. # Dreams Also see our Founding Philosophy. We dream to make a world where people can spend a lifetime dreaming and making dreams a reality. We want it to be a birthright of every person to get to live each day the way they choose to live, doing the work they choose to do to make a world they dream to make and be the person they dream to be. In the world we dream, the humankind will grow stronger faster and each person will be happier each day. # Reality Today, we do not get to live the way we choose. We wake up each morning, not to do chosen work, but to do necessary work, to keep us and our family alive. Scarcity makes living expensive and dreaming even more so. We have so much work that we need to do that we have no time left for the work that we want to do. # Jobs **What we will do** We will free people from necessary work and give them time to do chosen work. To do so, we will take in then bring down the cost of completing necessary work: 1. We will find a necessary work that dreamers do not want to do, then do it for them. This will free them to spend time on chosen work. 2. We will orient great minds to finding better ways to get the necessary work done. This will free us to find the next necessary work to do for dreamers. If we keep growing this way, then we will one day get to escape scarcity and reach prosperity. The humankind will need not spend any human time on necessary work. Such a humankind will get to spend every waking moment on chosen work, and live our dreams. **What you can do** Help us help the dreamers. We are currently focusing on helping founders using information technology. If you are a founder, teach us about the work you want to be free from and the work you want to be free to do. If you know founders, connect us with them so that we can learn from them and help them. # Advances Over the 33 days before the start of Fiscal Year 1, we got the following done. Thanks to you, founders for spending time to speak with us, connections for making introductions for us, mentors for sharing advice with us, and business partners and service providers for helping us set up our operations. **Met founders** We met 16 founders, and learned from them what it is like to start and run businesses today. We found that app development is the biggest necessary work blocking founders from spending more time on chosen work. If we take in and drive down the cost of app development, founders will get to spend time and capital on innovating domains they set out to innovate. Founders demanded, and we committed to developing Junwon App Platform. **Wrote plans** We wrote Product Plan, Technology Plan, Distribution Plan, and Finance Plan, to fulfill the promise of Junwon App Platform, and Company Roadmap, to grow our product to do even more for even more people later. What we plan to do will immediately be great for our customers and possible for us, then later grow to be even greater for the greater humankind. **Set up operations** We set up the corporation, banking, invoicing, terms of services, and a sales contract template for Advance Engagement. We are now ready to accept our first customers. # Character We will make choices that make us good, strong, and wise. **Love people.** We are just people living among people for people. We will act so. We will intend good, operate for the people we love, and protect our people. **Earn credit.** Capital is one way to move people. Trust is a better way. We will tell people what we will do, then keep our promise, repeatedly, and earn the trust of people. **Sell success.** Customers pay, not for our product, but for what they can get done with our product. We will first make sure customers can get done what they want to get done, and then find ways to scale the solution. **Drive down cost.** We dream to let the humankind one day get all necessary work done at zero cost. If we push away our cost to someone else, and then report a higher accounting profit, we got nothing done. We will bring in then drive down cost for the entire humankind. **Make partners strong.** There are two ways to work with strong partners: make strong partners or make partners strong. We will make those who trust us and work with us strong so that we can get more done together. # Responses **On information technology** Activities with material cost in the material world can cost virtually zero in the information world. By helping developers help users get activities done using information technology, we can drive down the cost of the humankind to get the activities done. **On bad economy** Now is a difficult time to start and run a business. 1. Prices are high due to supply chain constraints from the coronavirus pandemic. 2. Capital is expensive due to high interest rates from high inflation. 3. Revenue is expensive due to high unemployment and low consumer confidence in the economy. Yet we are starting now, not despite the difficulty, but precisely in response to it. Junwon App Platform will help founders start a hundred times faster and a hundred times cheaper, then grow with a positive cash flow, so that they can dream even in this hard time and inspire other dreamers to do the same. # **Plans** We plan to spend this year developing a federated app platform for independent app businesses. Similar to independent app teams in big technology companies with central infrastructure teams, independent app businesses shall get to enjoy cost savings and division of labor. This season, we will start Advance Engagement to loop in customers during the development of Junwon App Platform. Even before its Federation Mode is made generally available, customers will get to enjoy immediate utility from its Independence Mode and share feedback. In appreciation for the trust of our early customers, we will convert the $3K deposit for Advance Engagement to credit of equal cash value when we start production service of Junwon App Platform. In Advance Engagement, we will meet customers one by one for sales and support, so that we can hold in our heart the face, the voice, the personality, and the dreams of each of our customers as we write each line of code for our product. There is no stronger motivation to drive us to make our product better faster than our intent to do good for people we have met, our fear of seeing them disappointed, and our dreams to see their dreams come true. # **Fortune** We are in a strong position. We understand a critically important necessary work that customers want us to complete for them, and we have a set of convincing plans to help us deliver immediate utility now and greater utility later. I am confident that we will soon be able to deliver meaningful changes to the way founders start and grow online apps. Soon, for that we lived among them, by our own work, the humankind will get to dream more. [JSFY1S0.mp3](FY1%20S0%20Junwon%20Story/JSFY1S0.mp3)