# MAN-48: Register Palace Trademarks

File US trademark registrations for "PALACE" (standard character word mark). 11 classes, all §1(a) actual use.

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## Filing Plan — 11 Classes, $3,850

### Application A — Software (§1(a) actual use, file together)
**Classes: 009, 041, 042** — $1,050

Deploy MVP app + website with wiki before filing. Specimens: App Store listing, web dashboard, published articles.

- 009: Downloadable mobile application software for nutrition tracking, food logging, and health analysis; wearable electronic devices
- 041: Providing online non-downloadable electronic publications in the nature of articles and content about nutrition and food; providing information via an online knowledge base
- 042: SaaS; providing non-downloadable software for food recognition, nutritional analysis, and health assessment via AI; cloud computing services; web application services

### Application B — Community + Marketplace (§1(a) actual use, file together)
**Classes: 035, 038, 045** — $1,050

Deploy forum, social profiles, and marketplace features before filing. Specimens: screenshots of each feature live on the platform.

- 035: Online advertising services; providing an online marketplace
- 038: Electronic transmission of data; providing internet chatrooms and online forums; messaging services
- 045: Online social networking services in the field of food, dining, and nutrition

### Application C — Physical Goods (§1(a) actual use, file together)
**Classes: 003, 014, 018, 021, 028** — $1,750

Order one custom-engraved product per class from Etsy. Photograph the actual product. List on Shopify. Sell one to a friend (hand over in person, no packaging needed). Mark sold out. Screenshot the Shopify listing as specimen.

- 003: Cosmetics; skincare preparations; beauty products; perfumery — custom text soap or lip balm (~$5)
- 014: Jewelry; watches; precious metals and their alloys; precious stones — custom engraved pendant or ring (~$15–25)
- 018: Leather goods; handbags; luggage — custom stamped leather wallet or keychain (~$15–25)
- 021: Household utensils and containers — custom engraved mug or tumbler (~$10–20)
- 028: Games and toys; sporting goods — custom engraved dice or chess piece (~$10–20)

### Cost Summary

| | Filing | Products | Total |
|---|---|---|---|
| App A: Software (3 classes, §1(a)) | $1,050 | $0 | $1,050 |
| App B: Community (3 classes, §1(a)) | $1,050 | $0 | $1,050 |
| App C: Physical Goods (5 classes, §1(a)) | $1,750 | ~$55–95 | ~$1,805–$1,845 |
| **Total** | **$3,850** | **~$55–95** | **~$3,905–$3,945** |

### 10-Year Cost (all 11 classes)

| When | Cost |
|------|------|
| Year 0 filing | $3,850 |
| Year 0 products (5 Etsy orders) | ~$75 |
| Year 5–6 §8 (11 classes) | $2,475 |
| Year 9–10 §8+§9 renewal (11 classes) | $5,775 |
| **10-year total** | **~$12,175** |

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## Trademark Landscape

One live competitor: GSLT Holdings Limited (Palace Skateboards, UK). Two live US registrations:

**1. Tri-Ferg design mark — Class 025 (clothing)**
- Serial 87864331, §8 due May 19, 2026

**2. "PALACE" word mark — Classes 009, 035, 036, 038, 041, 042 (blockchain/crypto only)**
- Serial 79356604, US Reg #7318305, registered March 5, 2024
- Filed via Madrid Protocol (WIPO IR 1699236, expires 2032)
- Designated to EU, China, Japan, South Korea, US
- All goods/services are blockchain/NFT/crypto specific: crypto wallets, NFT platforms, blockchain SaaS, digital currency exchanges, crypto trading software
- No overlap with Palace's intended use (nutrition, health, social networking, wiki/publishing)
- Same class numbers, completely different goods descriptions — same class ≠ same protection scope
- Examiner may issue office action requiring explanation of why goods are distinct; this is a procedural hurdle, not a legal barrier

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## Future Expansion

File when Palace enters each vertical. Requires actual use — §8 specimens needed at year 5.

| Class | Name | Notes |
|-------|------|-------|
| 025 | Clothing, footwear, headwear | GSLT §8 due May 19, 2026 — monitor for lapse |
| 029 | Edible oils and fats | CPG — Korean pantry staples (FDA-regulated) |
| 030 | Sauces and condiments | CPG — gochujang, etc. (FDA-regulated) |
| 033 | Wines and spirits | Licensing play (TTB-regulated) |
| 036 | Financial services | Palace Fund vertical |
| 043 | Restaurant / hotel | Use composite mark "JUNWON PALACE SEOUL" |

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## Key Notes

**Standard character only.** Plain text "PALACE" — covers any font, style, or color.

**All 11 classes filed §1(a) actual use.** No ITU, no SoU, no extensions. Software classes use app/website specimens. Physical goods classes use Etsy custom-engraved products photographed and listed on Shopify.

**Physical goods process.** Order one custom product with "PALACE" from Etsy → photograph it → list on Shopify → sell one to a friend (hand over in person, no packaging) → mark sold out → screenshot listing as specimen → file.

**Products don't need continuity.** File with the Etsy product, replace with real product later. Registration covers the mark in the class, not the specific product. Sell one more before §8 (year 5) to maintain.

**009 + 042 always together.** USPTO examines these as coordinated classes for software.

**EU filing within 6 months.** Paris Convention priority window. File US first, then EUTM within 6 months to claim the same priority date. ~$1,480 for 11 classes covering 27 countries.

**Monitor 025.** GSLT §8 due May 19, 2026. If missed, Class 025 opens. Check on/after May 20.

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## Methodology

GSLT direct US application statuses verified individually on USPTO detail pages (tmsearch.uspto.gov). List view is unreliable — showed dead marks as "LIVE REGISTERED." Madrid Protocol designation (Serial 79356604, WIPO IR 1699236) verified separately via Trademark Elite — REGISTERED, US Reg #7318305, March 5, 2024. Initial 03-13 research missed this because it only checked direct US filings (87xxx, 88xxx serials), not inbound Madrid applications (79xxx serials).