# Junwon Story FY2 # Dream Asians dreamed heaven to be a place where gods spend days enjoying beauty. Unlike gods, humans live in scarcity. We labor to earn to pay for basic needs such as home and food. Humans are not gods. This is the truth. Well, here we are, and we reject that truth! If gods have magic, then we have technology, and advanced technology is indistinguishable from magic. We are obsessed with beauty. We are obsessed with humans. We will use technology to let us humans live like gods: enjoying beauty. # Story ### Santana Beauty is neither solely inside us nor solely outside us. Like sweetness, we sense it upon contact. Shopping brings us into contact with products that may deliver beauty, such as my Yamaha Silent Guitar which has elevated my life this year by unlocking evenings to joyful practice sessions. But beauty remains difficult to come in contact with in online shopping. I felt this pain acutely this year when I had to furnish my new home in California and Amazon showed me over 50,000 candidates in each category. To help shoppers reach beauty, we made Santana the AI Shopping Guide. Santana proactively guides shopping journey by asking questions then providing opinionated recommendations for great products in the context. Santana makes it possible for me to buy, not just a board game for six people, but a board game that my six friends will enjoy. However, Santana failed to catch on. Output reports delivered great utility, but the input cost, the friction, the time and the effort it took to get to the output reports, was simply prohibitive. We remade Santana, not just with an expanded scope to cover beyond commerce, but also with a rule that it must deliver magic instantly. And we decided to call it Centum. (Santana is named after Santana Row in California, and Centum is named after Centum City in Korea.) ### Centum Centum is the best way to learn about the many topics that make up this beautiful world. Centum delivers joy instantly by greeting visitors with an infinite parade of cards that introduce interesting facts about interesting topics. Visitors can also take charge and navigate to topics using links and search. For registered members, Centum becomes better over time as it learns their interests based on interactions. Since every topic is connected to other topics, journey on Centum never ends. While developing Centum, we embraced a fundamentally contrarian approach to software engineering. On Centum, AI generates code on demand to power features that users expect, then we retroactively add human-crafted code to ease load on AI. This method is the secret behind how we were able to publish the first working version of Centum in just 3 weeks since starting development and how we are able to add so many features rapidly. Centum generates contents on demand for topics that are not yet in index, then saves the organized information in a database for future retrievals, so customers can get information on popular topics without delay and on unpopular topics without fail. Such satisfying experience cannot be produced without such innovative architecture. In this structure, operating cost grows in proportion to the diversity of topics that the customer base is interested in, so any potential competitor already popular among general consumers will suffer cost disadvantage. We are able to manage the cost, because we are catering to a small customer base, and we plan to manage the cost growth by incrementally expanding to groups who share common interests. The set of topics on Wikipedia grew violently during its first 5 years, then became steady. We expect we will similarly be able to finish compiling information for most of the topics of interest for most people within years, then operate Centum at a pretty low cost even if we take into account the cost of updating records periodically. From then on, we expect we will be able to maintain our position as the recordkeeper of truth and consensus giving people the information they need for enjoying beauty. # Plans Growing our customer base broadens our impact to new customers and decreases cost for our existing customers. To reach more customers, we will expand to providing information in short video media format. - **TOPIC TO VIDEO:** We will use content generation AI to automatically produce one short video per topic in the database. Users will be able to switch between the existing pages mode and the new short videos mode. - **CAMERA TO CENTUM:** We will release a camera app with real-time AI comments. Comments will provide contextually useful tips, and guide users to study related topics on Centum. - **PUPPET CIRCUS:** Instead of waiting until we finish automating content generation, we will start operating profiles on social media sites to connect with audience without delay. Our beautiful product might inspire competitors. We plan to keep getting trusted and chosen repeatedly by our discerning customers by simply living up to our promise to give them true information on the topics they care about in the most aesthetically beautiful way in existence. # Responses ### On risk incident due to governance failure at our supplier OpenAI When board of directors at OpenAI ousted CEO Sam Altman and nearly all its workers resigned in protest, we had to make emergency changes to our infrastructure to prevent interruption to our service and protect our customers. At every point where we had been relying solely on OpenAI’s API endpoints, we added alternatives, including API endpoints of OpenAI’s competitors and AI models hosted on our own servers, not just to add robustness to our infrastructure, but also to enable continuous comparative evaluations of the critical components. Sam Altman returned to OpenAI and promised to fix its governance, but we never returned to purchasing from them exclusively. The event taught us a lesson. I promise you personally that we will keep exercising rigor in inspecting business partners, securing supply chain, and maintaining orderly governance, in order to remain reliable and retain the trust of our investors, our workers, and especially our customers. # Character ### ENVISION BEAUTY To ask customers what they want is to push away our job. It is our job to envision beauty, to design how our customers may best enjoy beauty today. ### MANIFEST BEAUTY Beauty alone guides our work. We obsess over beauty and people, not tools. As for tools, tools are tools. We do not care whether tools are new or old or made by us or not. Using best methods available now, we deliver to our customers the most sensational beauty possible today. # Fortune We are lucky to be starting enterprise now. Whereas intelligence is the defining human power, artificial neural networks are growing rapidly, now nearing parity with biological neural networks, and we have no reason to suspect that growth will stop at parity. The superhuman power that humans needed to live like gods in heaven is coming into our reach. Already, generative AI is bringing prosperity to many different customers, and we are lucky to be leading in bringing its benefits to consumers. When we published Santana, we established an early example of Generative Content that consumers find useful. We are also trailblazing surprising ways to wield this technology to defy limits hitherto considered insurmountable without magic. We were the first developer to propose Generative Program as an idea, then we published Centum and became the first company to have successfully carnated Generative Program in reality. To this day, we remain the only company to have been able to do so. But despite our obvious advantage, we take most pride, not in our leadership in technology, but in our obsessive love for beauty. It defines us. See Centum. I am most proud, not in that we were able to pack so many capabilities into the latest version, but in that we were able to make every version of it so timelessly beautiful. Give me the first version of Centum, and it will still feel beautiful to hold today. Our products are a testament to our attention to detail, and our attention to detail is a testament that we care, we love. We are lucky to be in such obsessive love with beauty. Eventually, any technology becomes a commodity, and only the brands that people love and trust get to live on. We will forever be the brand with the most obsessive love for beauty, so, for as long as people appreciate beauty, people will love us and we will get to live on. --- [Appendix: Santana Reports Examples](Junwon%20Story%20FY2/Appendix%20Santana%20Reports%20Examples%201cadac7d3ab780e586eeed4b261baf49.md) [Appendix: Evolution of Centum](Junwon%20Story%20FY2/Appendix%20Evolution%20of%20Centum%201cadac7d3ab780798be2c4ab37be5b95.md)